Children's dermatological products, including not only nappy (diaper) rash treatments and paediatric dermatologicals, but also antiparasitics/lice (head and body) treatments, are set to struggle in the forecast period, continuing the trend seen in recent years. This contraction is directly linked to the birth rate in Italy, which again registered a decline in 2023, to the lowest level ever recorded.
The increasing level of stress and anxiety due to a challenging and uncertain economic situation for the Italian consumer, as well as geopolitical uncertainties and the post-COVID-19 phase, could play an increasingly important role in the demand for dermatologicals in the forecast period. Some categories such as hair loss treatments, antipruritics and medicated shampoos could see demand bolstered by skin reactions typical of stress.
In Italy, the OTC dermatologicals category, in particular those products designed for sensitive skin and hair loss, may face increasing competition from the cosmetics industry in the near future. Cosmetics companies are showing interest in expanding their range towards products with established dermatological benefits.
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Understand the latest market trends and future growth opportunities for the Dermatologicals industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dermatologicals industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dermatologicals
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.
See All of Our DefinitionsThis report originates from Passport, our Dermatologicals research and analysis database.
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