The level of self-medication is set to rise, as consumers are reluctant to endure the cost of a visit to a dermatologist amid strong pressure on disposable incomes. Higher consumer awareness is also driving a rise in self-medication, supported by a widening variety of products that are not prescription-bound.
Dermatologicals is set to remain a highly seasonal category. Demand typically peaks in summer, and the weather plays a key role in the category’s performance.
With trends in dermatologicals being favourable to milder and herbal/traditional products, retail e-commerce is well placed to increase its importance in dermatologicals over the forecast period. The channel’s share of retail value sales in dermatologicals is already above the OTC average.
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Understand the latest market trends and future growth opportunities for the Dermatologicals industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dermatologicals industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dermatologicals
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.
See All of Our DefinitionsThis report originates from Passport, our Dermatologicals research and analysis database.
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