Dermatologicals is expected to continue to develop at a stable pace over the forecast period. While there is rising competition from preventive treatments and beauty and personal care products, the urgent or perceived embarrassing nature of skin ailments means that consumers will continue to demand fast relief in the form of well-known brands and products.
Aside from the main demographic drivers, such as an ageing population, which is driving growth in all OTC consumer health categories, dermatologicals will also continue to benefit from Norwegians’ love for the outdoors. Norwegians spend more per capita on outdoor equipment than most other countries in the world, with hiking, running, skiing and other activities being nationally popular pastimes.
In a similar way to digestive remedies, dermatologicals will remain clouded in a significant amount of stigma, with many ailments treated by dermatologicals being difficult to talk about for most Norwegians. However, since it is important to treat these problems promptly, e-commerce will continue to be a key channel in driving sales due to its discreet and anonymous nature.
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Understand the latest market trends and future growth opportunities for the Dermatologicals industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dermatologicals
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.
See All of Our DefinitionsThis report originates from Passport, our Dermatologicals research and analysis database.
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