Topical antifungal treatments are expected to perform well in the forecast period, due to the increasing prevalence of fungal infections like athlete’s foot and ringworm. Awareness of these conditions, combined with the trend towards self-medication, has driven demand for OTC topical anti-fungal products, known for their effectiveness and convenience.
Demand for nappy rash treatments continues to grow in 2024, driven by increased consumer awareness and the availability of affordable solutions, such as Caresons Baby Care Formula. Skin conditions such as diaper dermatitis and rashes remain a major concern for parents, with rising cases of fungal, bacterial, and viral infections contributing to the prevalence of eczema in young patients.
Growing awareness of skin care among men is creating a new opportunity for dermatological brands. Products specifically designed for men, including acne treatments, moisturisers, and anti-ageing creams, are gaining traction, offering growth opportunities in this under-targeted demographic.
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Understand the latest market trends and future growth opportunities for the Dermatologicals industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dermatologicals industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dermatologicals
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.
See All of Our DefinitionsThis report originates from Passport, our Dermatologicals research and analysis database.
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