In the forecast period, it will be imperative for consumer health players not only to understand, but also to adjust to US consumers’ desire for natural remedies. Already, more natural lysine-based offerings have been performing well in cold sore treatments, such as Quantum.
Dermatologicals in the US is set to see slow and stable retail current value growth in the forecast period. Improving digital engagement with consumers has the potential to positively influence the performance of dermatologicals in the forecast period; something that has had a positive influence on beauty and personal care in recent years.
Players active in categories more directly competing with beauty and personal care offerings, including medicated shampoos, hair loss treatments, and antipruritics, should expect the competition to intensify in the forecast period. For example, in 2023 Head & Shoulders launched Bare, a nine-ingredient anti-dandruff shampoo, in response to consumers’ safety concerns and the growing trend towards natural products.
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Understand the latest market trends and future growth opportunities for the Dermatologicals industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dermatologicals
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.
See All of Our DefinitionsThis report originates from Passport, our Dermatologicals research and analysis database.
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