Sales of on-trade energy drinks have made a strong and convincing recovery in recent years, thanks in large part to consumers going out again to socialise and gather. On-trade sales of energy drinks tend to involve more premium brands of energy drinks, including Red Bull and Monster.
The Jet energy drinks brand from Florida Bebidas SA is projected to retain its leadership over the forecast period. Jet offers lower prices relative to the competition and can reach a large number of consumers across a very wide distribution network, comprising both modern and traditional retail outlets.
Costa Rica has a relatively high number of low sugar and sugar-free offerings in energy drinks compared to other markets in the region. The consumer interest in reduced sugar options reflects the broader ongoing health and wellness trends observed in the country, coupled with a higher desire to consume drinks with lower sugar content.
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Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See All of Our DefinitionsThis report originates from Passport, our Energy Drinks research and analysis database.
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