The current “average” consumers of energy drinks in Spain are young people in their late teens and early 20s, with males having a slightly higher consumption rate than females. Consumption then declines as consumers become older.
Concerns remain amongst some in Spain about the health impacts of energy drinks, particularly in terms of the high caffeine and sugar content found in many products. Going forward, it is expected that some legal changes will be seen which impact the sale of energy drinks – for instance, prohibiting their sale to people under the age of 18.
Both regular and reduced sugar energy drinks are expected to see consistent volume growth during the five year forecast period. However, it is reduced sugar energy drinks that is expected to see the most dynamic growth rates.
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Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See All of Our DefinitionsThis report originates from Passport, our Energy Drinks research and analysis database.
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