Energy drinks is expected to see steady growth over the forecast period in retail volume terms, buoyed by the strong competition between the leading brands and their constant efforts to expand their target audience. Nonetheless, growth is expected to gradually stabilise after the post-pandemic highs in which consumers have rushed to embrace their newfound freedom.
Energy drinks is dominated by the Viva100 and 911 brands which offer the most competitive prices and which come in PET bottles. In contrast, the remaining players offer energy drinks in cans, including Red Bull, Ciclón and Monster, all of which are seen as prestigious brands.
Volume sales of energy drinks through the on-trade channel are expected to gradually recover over the forecast period but the high price of these products will likely remain an obstacle to stronger sales. The arrival of more tourists to the various hotels, restaurants, bars and nightclubs in Dominican Republic, especially foreign tourists, should provide a boost to sales.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See All of Our DefinitionsThis report originates from Passport, our Energy Drinks research and analysis database.
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