The forecast period is set to see growth rates in energy drinks slow down as the remarkable surge in sales that was witnessed during the review period gives way to slower, more sustainable growth rates as the category matures and demand creates a closer to saturation point. Thus, during the forecast period the category is set to be characterised by a more moderate pace of growth as per capita consumption of energy drinks has reached a certain point, with the potential for further expansion diminishing as a result.
The forecast period is expected to see a proliferation of energy drinks with a health and wellness positioning in Ecuador and central to this particularly interesting trend are the various Ecuadorian startups venturing into the category armed with a distinct focus on natural ingredients. These innovative local-origin enterprises are strategically carving a niche in a category of products that are traditionally associated with synthetic compounds and artificial additives.
During the forecast period, the niche brands that occupy the premium segment in energy drinks are expected to continue gearing up to expand their sales via improvements in their presence, focusing on catering to the considerable untapped sales potential that exists at the premium and of the price spectrum in the category. While demand for mainstream energy drinks brands is now more mature than before, the premium segment offers a wealth of untapped potential.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See All of Our DefinitionsThis report originates from Passport, our Energy Drinks research and analysis database.
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