Energy drinks is set to see moderate-to-good off-trade and strong on-trade volume growth in the forecast period. As a result, on-trade volume sales are projected to return to the 2019 pre-pandemic level by 2026.
RTD coffee is predicted to continue to provide strong competition to energy drinks over the forecast period, given the caffeine content and energy-boosting effects of these products. Product innovation is set to be significant in both RTD coffee and energy drinks, with new flavour experimentation and reduced sugar versions.
Larger pack sizes are expected to remain popular in energy drinks in 2024. This is not only as a better value for money measure, but also due to the added time-saving and convenience of buying and consuming larger packs.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See All of Our DefinitionsThis report originates from Passport, our Energy Drinks research and analysis database.
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