Energy drinks is poised for continued growth, driven by an anticipated broadening of the consumer base, particularly among middle- and low-income groups. Off-trade consumption is projected to surge as the economy rebounds, supported by aggressive marketing strategies and significant investments in below-the-line promotions.
Continuous advertising and promotional activities spearheaded by key players like Coca-Cola (Monster) and Infodynamics SRl (Red Bull) will play a pivotal role in propelling energy drinks forward. These companies are anticipated to persist with robust marketing strategies across various platforms including magazines, billboards, digital channels, and social media networks.
Consumers' increasing preference for healthier beverages and natural ingredients is likely to shape the energy drinks landscape. The shift towards "better-for-you" energy drinks sweetened with natural elements such as stevia reflects evolving consumer demands for reduced sugar and recognisable ingredients.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See All of Our DefinitionsThis report originates from Passport, our Energy Drinks research and analysis database.
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