In line with trends in 2023, it is anticipated that local consumers will continue their office work and outdoor activity routines over the forecast period. This is particularly relevant as Hong Kong is experiencing a slowdown in economic activities, allowing consumers to have a better work-life balance and allocate greater time to outdoor pursuits.
Over the forecast period, while impulse purchases will continue to benefit sales through convenience stores and small local grocers, e-commerce sales are also likely to grow steadily. This growth can be attributed to the availability of discounts offered online, providing an affordable option for consumers, particularly for higher-priced energy drinks brands such as Red Bull and Monster.
Energy drinks in Hong Kong is experiencing a shift towards niche brands that offer unique features, catering for consumers' desires for new product experiences and enhanced value. Two notable brands, Celsius and FitAid, are expected to gradually gain traction over the forecast period due to their distinctive attributes.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See All of Our DefinitionsThis report originates from Passport, our Energy Drinks research and analysis database.
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