Data analytics that enhance growth
Step into a world where the home environment is evolving, shaped by shifting demographics, changing lifestyles and new consumer priorities. How can you keep up with new opportunities, the demand for more eco-friendly home care products, a desire to spend more on the well-being of pets or the need for home improvements?
Our industry insights keep you in tune with these changes. Stay on top of category trends, innovations and consumer preferences across home products and household good to unlock growth. You'll be in good company - 8 of the world's top 10 home care companies use our data analytics to unlock growth opportunities.
Pet health and wellness is becoming increasingly sophisticated. Nuanced needs are driving specific expected benefits. Understanding life stage specific needs has the potential to create opportunities for pet care brands and category owners.
Read moreGroupe SEB is the leading player in the homewares sector, with Tefal, Imusa, and All-Clad, amongst other brands. This French heritage company is a staple of consumers’ kitchens around the world, bridging both cookware and appliances as a pioneer on healthy eating technologies and sustainability initiatives.
Pet Fair South East Asia provides the global pet industry with a fully business-to-business partnership hub for distribution, retail, and sourcing well beyond the ASEAN region.
From human-grade ingredients to novel formats and now functional benefits, innovation in pet care is becoming even more sophisticated. As the industry expands through new brands and categories, tracking new product development should be an important consideration for brand innovation strategy. With pet owners adopting a more “health first” approach, pet product innovation is increasingly going down the same route.
Groupe SEB is the leading player in the homewares sector, with Tefal, Imusa, and All-Clad, amongst other brands. This French heritage company is a staple of consumers’ kitchens around the world, bridging both cookware and appliances as a pioneer on healthy eating technologies and sustainability initiatives.
From human-grade ingredients to novel formats and now functional benefits, innovation in pet care is becoming even more sophisticated. As the industry expands through new brands and categories, tracking new product development should be an important consideration for brand innovation strategy. With pet owners adopting a more “health first” approach, pet product innovation is increasingly going down the same route.
Products and brands heavily into wellness and biophilic design tend to grow faster than their sectors, with this trend booming in part due to how insane so much of our life away from home has become. Wellness drives investments in our homes against the backdrop of a negative growth industry, offering brands a premium position, and it is strongest as a trend in the parts of the world like South East Asia and Latin America where brands most want to win, but have also been struggling to expand.
Food ingredients Europe has been uniting the world’s leading food & beverage suppliers, buyers, R&D experts and production specialists for over 35 years.
Join four of our leading experts as they delve into the evolving landscape of health and wellness, focusing on its expansion from a trend to a consumer lifestyle. Key topics include the Blurring of Wellness Concepts, Women’s Health, Self-Care at Home and the Evolution of Health-Conscious Eating.
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Stay informed about current and future trends shaping home and garden, home care and pet care industries.
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We research 2 distinct categories, with detailed sub-category breakdowns: home improvement & gardening and homewares & home furnishings. We research 32 countries and produce modelled data where we don’t have local in-country analysts.
Use our thought-provoking insights to understand the key drivers influencing industry growth.
Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.
We research 7 distinct categories, with detailed sub-category breakdowns: air care, dishwashing, home insecticides, laundry care, polishes, surface care and toilet care. We research 99 countries and produce modelled data where we don’t have local in-country analysts.
Use our thought-provoking insights to understand the key drivers influencing industry growth.
Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.
We research 2 distinct categories, with detailed sub-category breakdowns: pet food and pet products. We research 32 countries and produce modelled data where we don’t have local in-country analysts.
Use our thought-provoking insights to understand the key drivers influencing industry growth.
Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.
We help answer your biggest commercial questions. Use our independent and unbiased research to test your instincts and find evidence to support your ideas.
Euromonitor’s market research reports are an excellent starting point for understanding a category or market quickly. For more detailed data analytics and insights, Passport is the resource you need. It offers strategic industry knowledge, tactical data and actionable insights all in one place. Alternatively, if you require custom research our consulting team is ready to help you.
Euromonitor’s market research reports are an excellent starting point for understanding the leading companies and brands in a category and market. For more detailed data analytics and insights, Passport is the resource you need. Alternatively, if you require custom research our consulting team is ready to help you.
Euromonitor’s market research reports are an excellent starting point for understanding a category or market and the leading companies quickly. For more detailed data analytics and insights, Passport is the resource you need. You can discover new product launches faster than ever before and track their expansion and withdrawal. Alternatively, if you require custom research our consulting team is ready to help you.
As pet owners evolve into pet parents, the pet care industry remains mostly resilient even under gloomy economic conditions due to high adoption of brand loyalty benefiting branded products in the premium segment. This report gives a global overview of the pet care industry by delving into the evolution of the industry, and competitive environment as well as discussing the key trends that shape new product developments.
Reading this report, you will become better informed about wellness products in the home and garden, rooms emerging as new wellness zones, mood crafting via a practical understanding of hormones, how biophilic design fits into this, and useful learnings from industries further into this wellness trend. This trend offers differentiation and premium positioning opportunities, and we can share some visible “low hanging fruit” opportunity areas for innovation, and ideas for what is coming next.
This report analyses the results of Euromonitor International’s Voice of the Industry: Home Products survey capturing data and insights on company performance, main industry trends and innovations in the home care, pet care and home and garden industries. This provides valuable benchmarking information to help companies identify best practices and refine their own business strategies to stay competitive in their respective markets.
The gardening market in Poland proved to be more resilient than other categories in 2023, with high single-digit growth in current value terms. In a challenging macroeconomic environment, characterised by high inflation and a contracting housing market, consumers prioritised their outdoor living spaces when it came to beautifying their homes. Gardening as a hobby grew in popularity during the pandemic, when consumers were confined to their homes for long periods, and this interest persisted in 2
Home furnishings in the US turned to decline in current value terms in 2023, due to a stagnant real estate market and stretched disposable incomes. However, not all companies or categories saw a declining trend. The surge in direct-to-consumer (DTC) furniture brands leveraging digital marketing platforms such as Instagram and TikTok, alongside enhanced customer engagement initiatives such as online consultations, spurred growth in bedroom furniture such as beds and chests of drawers in 2023. Whi
Homewares in France experienced a slowdown in current value growth amid weaker consumer demand, primarily due to the previous stockpiling of such goods during the pandemic years. This accumulation of inventory limited the sales potential in 2023, at least in volume terms. Despite this limitation, the category managed to make some progress in value terms through price increases implemented in 2022 and 2023. These price adjustments helped to offset the subdued volume growth, allowing retailers to
In 2023, air care witnessed moderate single-digit growth in current value terms, due to the shifting perspective of air care as a component of self-care, particularly among the younger generations. This signifies a departure from viewing air care solely for its traditional purposes of maintaining cleanliness and addressing unpleasant odours. In this contemporary context, the younger generation are recognising the broader benefits of using air care products. Beyond functionality, air care has bec
Despite a further drop in value sales in 2023, in line with a weakening average unit price, laundry care remained the largest category in home care in Saudi Arabia. Within laundry care, laundry detergents remained the dominant category with powder detergents remaining more popular than the liquid format. Nevertheless, a large segment of consumers still invariably purchase the standard versions of liquid detergents, as opposed to the dominance of the concentrated format within powder detergents,
Home care experienced substantial, double-digit retail value growth in 2023, driven by rising inflation and increased price points. However, the government's removal of the fuel subsidy hit consumers hard, along with rising prices, and the sharp devaluation of the currency and inflationary pressure. These factors challenged retail volume sales throughout the year. This led to moderate retail volume growth in areas of home care that were considered essentials, including laundry care and hygiene p
Pet care is set to maintain slow retail volume growth and more dynamic current value growth in the US in 2024. This year, premiumisation has become a sharpening double-edged sword for future growth in pet care. Although premium categories are set to experience resilient consumer demand, slowing population growth has highlighted the downsides to placing a premium on pet ownership. As manufacturers have continued their shift to premium, dwindling economy brand options have left consumers discourag
Dog food in Germany is experiencing pronounced polarisation of price segments, with mid-priced dry dog food recording a decline in 2024, while both premium and economy segments are enjoying notable growth. This trend is being driven by evolving consumer behaviours and economic conditions that are reshaping purchasing decisions. At one end of the spectrum, there is a segment of consumers increasingly gravitating towards premium dog food, reflecting a growing emphasis on pet health and wellness. T
In 2024, pet products in South Korea is set to maintain the trend seen in 2023, displaying overall resilience, but each category exhibiting its own growth trajectory. Cat litter, for example, is expected to see continued consistent and robust double-digit current value growth, primarily due to its essential role as a consumable in households with cats. This sustained growth can be credited to several factors, including cat adoptions, and increasing demand for premium cat litter options that prov
