Despite not being on the same level as dog and cat food, innovation is also present in other pet food and is likely to continue over the forecast period as owners show an increasing willingness to invest in their pet’s health and wellbeing. For example, Spectrum Italia Srl is focusing on developing a range of fish snacks under its Tetra brand, which is the overall leader in fish food in Italy.
The pet humanisation phenomena is also affecting the other pet population in Italy, which is leading to owners paying more attention to the health and wellbeing of their pets, as well as showing a growing willingness to treat and indulge them. This has resulted in a series of trends that were only noticeable in cat food and dog food until a few years ago.
Supermarkets, hypermarkets, and discounters are expected to become increasingly marginal in the sale of other pet food. For some years now, distributors have made choices that have resulted in other pet food products disappearing from grocery retailers and only a few basic products and brands remain on their shelves.
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Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Pet Food industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See All of Our DefinitionsThis report originates from Passport, our Other Pet Food research and analysis database.
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