In the forecast period, other pet food is expected to maintain slow but stable retail volume and current value growth rates in Singapore, with sales set to rise across all categories. Convenience and portability have been increasingly important factors shaping trends in other pet food across various categories, including bird food, small mammal food, and fish food, and this is set to continue.
Limited innovation is expected in bird food in the forecast period, due to limited interest in the category, and the perception of birds as niche pets compared with dogs and cats. With a small category size and less consumer demand, manufacturers allocate fewer resources to research and development for bird food.
There is unlikely to be any significant push factor for growth in the small mammal population over the forecast period, and as a result, small mammal/reptile food is likely to see only minimal growth in volume terms. Hamsters are common pets kept by younger children, or taken care of in schools; however, with the declining birth rate in Singapore, the proportion of young children has been shrinking, and this is likely to limit the demand for hamsters as pets over the forecast period.
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Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See All of Our DefinitionsThis report originates from Passport, our Other Pet Food research and analysis database.
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