While retail e-commerce is gaining share of distribution within other pet care due to its convenience, the leading channel of pet shops and superstores has differentiated itself by providing invaluable customer support and in-store services. This is particularly significant for pets with specific needs that may not be widely known.
While premiumisation has been a hallmark in dog and cat food, its influence is anticipated to extend into small mammals, signalling a shift towards more sophisticated and high-quality offerings. Despite a relatively subdued landscape in terms of innovation within other pet food towards the end of the review period, there is a strong expectation of new product development in the coming years.
The declining bird population, combined with a weakening interest in keeping birds as pets, is expected to impact the volume sales of bird food over the forecast period. A significant contributor to this trend is the decline in the popularity of domestic birds, with potential pet owners increasingly showing a tendency to foster a connection with nature and wild birds, spurred by a heightened interest during the pandemic.
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Understand the latest market trends and future growth opportunities for the Other Pet Food industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See All of Our DefinitionsThis report originates from Passport, our Other Pet Food research and analysis database.
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