Other pet food is expected to maintain its declining trend in Portugal in retail volume terms in the forecast period, although sales are expected to continue to rise in current value terms due to price increases. The expectation is that the population of other pets will continue to fall as adoptions decline across birds, fish, small mammals, and reptiles.
Price promotion activities in hypermarkets and supermarkets are not very relevant in other pet food. It is a very stable category, with no great competitive pressure, and therefore this type of activity is not seen, and this is a trend that is likely to continue throughout the forecast period.
As seen in new product development for cats and dogs, offering more natural and sustainable products is likely to be a priority in the development of other pet food in the forecast period, as seen from the bird food Vita Natur from Vitakraft. Meanwhile, in small mammal/reptile food (food for small mammals in particular), a higher level of pet humanisation is seen, and some pet owners therefore demand healthy food options, consistent with dog and cat food.
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Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See All of Our DefinitionsThis report originates from Passport, our Other Pet Food research and analysis database.
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