Due to Taiwan’s outdated regulations with regards to the keeping of other pets, there is currently a lack of adequate guidelines specifically tailored to the care of pets that are not fish, dogs or cats. As a result, there is generally a lack of information about keeping birds and small mammals such as rodents and rabbits as pets, although it should be noted that the long tradition of keeping fish as pets and the fact that fish are relatively easy to keep means that there is far more understanding and knowledge of the ideal conditions for keeping fish among the local population.
Outside of fish food, a category which is set to remain under the leadership of local brands Hai Feng and Fwusow Koi for the foreseeable future, there are currently huge opportunities for local players involved in other pet food to dramatically increase sales and improve their positions in their respect of categories. While sales in bird food and small mammal/reptile food in Taiwan are currently dominated by imported professional brands, there is huge room for domestic brands to develop their operations and compete effectively with the global leaders, a trend which has already been seen in dog and cat food.
As increasing numbers of local people are choosing to keep small exotic mammals as pets, the numbers of veterinary professionals specialising in treating these species of animals have also grown. During the forecast period, brands operating in small mammal/reptile food are likely to have opportunities to enhance their overall professional image by collaborating with these experts in veterinary care to educate pet owners on optimum care strategies and in this way use information campaigns as vehicles to promote their respective products and brands.
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Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See All of Our DefinitionsThis report originates from Passport, our Other Pet Food research and analysis database.
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