The outlook for spectacles in Australia is positive across the category over the forecast period, driven by lifestyle changes. Consumers’ engagement with digital screens, such as computers and smartphones, remains high, increasing their exposure to blue light.
An increasingly multicultural population in Australia offers expansion opportunities in terms of addressing different facial characteristics, rather than an "all for everyone" solution. This is why the market is showing greater segmentation each year, as brands focus their marketing messages on attracting specific consumer segments to promote stronger relationships, greater inclusivity and a feeling of personalisation.
Sustainability has become a key trend within eyewear. Brands are increasingly aware of how they can integrate organic materials or help offset their impact on the environment when producing eyewear such as spectacles.
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Understand the latest market trends and future growth opportunities for the Spectacles industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spectacles industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Spectacles
This is the aggregation of spectacle frames, spectacle lenses and readymade reading glasses.
See All of Our DefinitionsThis report originates from Passport, our Spectacles research and analysis database.
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