Spectacle lenses and spectacle frames look set to post robust growth in volume and current value terms throughout the forecast period. Demand in both categories is anticipated to increase steadily as conditions like myopia and presbyopia become more prevalent in Romania due to population ageing and lifestyle-related factors such as prolonged exposure to digital screens.
Volume sales of readymade reading glasses have been in decline for several years in Romania, and the negative trend is expected to persist over the forecast period. This is mainly because the need for these products is diminishing as more people start to regularly wear bifocal or multifocal prescription spectacles and contact lenses.
The share of spectacles current value sales generated via e-commerce in Romania is projected to continue rising over the forecast period. Further gains will be supported by growing consumer appreciation for the convenience, variety and potential for better price deals afforded by online shopping, as well as sustained investment in digital sales and marketing strategies by manufacturers and store-based retailers.
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Understand the latest market trends and future growth opportunities for the Spectacles industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spectacles industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Spectacles
This is the aggregation of spectacle frames, spectacle lenses and readymade reading glasses.
See All of Our DefinitionsThis report originates from Passport, our Spectacles research and analysis database.
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