Spectacles are expected to continue developing at a moderate pace over the forecast period, with value growth driven by further segmentation of products and premiumisation. Segmentation, primarily within spectacle lenses, increased in prevalence during the review period and is expected to intensify further during the forecast period.
Spectacles are mainly sold through optical goods stores in Sweden, with only a relatively modest share attributed to e-commerce. However, e-commerce is growing marginally faster than that of store-based retail, driven primarily by consumers that have had unchanged vision for a while and can simply reuse their existing prescription for lenses and buy a new spectacle frame online.
The sustainability trend is expected to gain traction in spectacles over the forecast period. There will be a strong focus on using sustainable materials, such as the use of bio-based or recycled materials, embraced by brands such as EoE Eyewear, Eco, Fellepini Sea2See, Jämtö, as well as Synsam’s private label range.
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Understand the latest market trends and future growth opportunities for the Spectacles industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spectacles industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Spectacles
This is the aggregation of spectacle frames, spectacle lenses and readymade reading glasses.
See All of Our DefinitionsThis report originates from Passport, our Spectacles research and analysis database.
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