Spectacles in South Korea is set to return to higher levels of current value growth in the forecast period. One factor driving growth is expected to be a new trend sweeping Korea, which is capturing the fashion-forward MZ Generation (Millennials and Generation Z) with its neat yet unique aesthetic: Geek Chic.
As the years pass, the importance of functional spectacle lenses is growing increasingly evident. Consumers are seeking eyewear solutions that not only correct vision, but also offer additional benefits, such as blue light and ultraviolet protection, and fatigue relief.
In South Korea, the sale of prescribed spectacle lenses online is still prohibited, while spectacle frames and spectacles without prescribed lenses are allowed to be sold online. An increasing number of consumers are turning to online platforms to purchase spectacle frames and non-prescription lenses, seeking the convenience and broader selection available through retail e-commerce channels, and this trend is set to continue.
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Understand the latest market trends and future growth opportunities for the Spectacles industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spectacles industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Spectacles
This is the aggregation of spectacle frames, spectacle lenses and readymade reading glasses.
See All of Our DefinitionsThis report originates from Passport, our Spectacles research and analysis database.
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