The peak of the cocktail trend appears to be slowing but demand is expected to be steady enough to ensure that off-trade volume sales of spirits continue to grow over the forecast period. During the lockdowns, Australians took to recreating their favourite cocktails at home and this behaviour persisted post-pandemic, despite consumers being able to spend time in on-trade establishments.
The non/low alcoholic segment of spirits is still relatively underdeveloped in Australia compared to other categories such as beer and wine, where established brands are entering the market. As an increasing number of local consumers become cautious about their alcohol intake, demand for alternatives with reduced ABV is generally enjoying rising demand.
The latest increases in excise tax on spirits is cause for concern for producers and consumers alike. The increases come in response to the high rate of inflation.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
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