Spirits in Bulgaria is expected to develop positively over the forecast period, with growth mainly driven by on-trade channels due to more time spent out of the home and rising levels of tourism. The trend towards cocktails and long drinks will continue and fuel growth in English gin, as well as less common cocktail mixers, like whiskey and brandy.
Japanese whisky and single malt scotch whisky will grow well from a low base in the upcoming period. Single malt scotch whiskey attracts connoisseurs and collectors of premium spirits.
The domestic companies, SiS Industries OOD and VP Brands International AD will continue to dominate spirits in Bulgaria over the forecast period, due to their representation in almost all subcategories and value-for-money products in the economy and mid-price segments. Both will continue to lead vodka category with their respective brands, Savoy Club and Flirt.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
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