Spirits is expected to return to growth in volume terms over the forecast period, as these products are considered premium in comparison to many home-made spirits. Consumers living in large cities buy spirits as an indulgence, whilst those in small cities and rural communities buy them in an addition to home-made spirits, normally between production cycles.
Annual increases in excise duty will start on the 1st of January each year over the forecast period, with the rate dictated by the official rate of inflation at the end of the previous year. High inflation would automatically lead to noticeable price growth with consequences such as rising demand of illegally made spirits.
Other spirits produced by local players will remain the biggest category in volume terms, with strong appeal among Romanians who tend to be traditional in their spirit consumption. The strong consumer interest in other spirits also links to home production with rachiu/rakija, tzuica (plum brandy) and palinka widely consumed in Romania.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
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