Cartavio returned to the pisco category in 2023 with the relaunch of Decanto, a brand that the company had shelved years ago with the intention of focusing on its main SKUs such as rum and vodka. According to its commercial director, Rafael Cisneros, the company is aiming to account for a 5% share of sales of pisco by 2025.
Since the pandemic consumers in Peru have become more educated about cocktails and mixology, which has prompted restaurants and bars to bet more on this area within the on-trade channel. Added to this context is the fact that more and more Peruvian bartenders are seeking to make a name for themselves internationally, with this tapping into the growing success of Peruvian gastronomy with an increasing number of restaurants achieving a Michelin star and appearing in best restaurant lists.
After the challenging situation seen in 2023, which impacted the supply and demand of spirits, the outlook for the forecast period is much brighter for spirits. One of the categories which is expected to see a particularly healthy performance is tequila (and mezcal), which is capturing the attention of new consumers eager for new flavours and experiences.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
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