On 1 January 2024, new legislation increased the tax on spirits. Although spirits is a category for which consumers are less concerned about price, this taxation comes on top of a further increase in average unit prices in the category.
Over the review period, major international spirits subcategories such as rum, vodka, and English gin all profited from the shift away from beer and wine to cocktails and mixes. A subcategory which profited most from this trend and which will continue to see positive development over the forecast period is other liqueurs.
Over the forecast period, it is expected that white spirits will show total volume decline. The popularity of gin and tonic has peaked, which means that the English gin category will only register modest growth.
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Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
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