The main theme of the forecast period for spirits in the UK is uncertainty, with off-trade volume and value sales (at constant 2023 prices) set to largely stagnate, although on-trade offers a marginally stronger outlook. On the one hand, while economic pressures will hopefully ease and consumers will be more prepared to visit on-trade establishments, there is still potential for further at-home consumption, including for dark rum, tequila and flavoured vodka – the latter witnessed an early 2024 launch of Smirnoff Spicy Tamarind.
Within the category, non alcoholic spirits offers strong growth potential over the forecast period, supported by an increasing number of local consumers aiming to reduce their alcohol intake. Indeed, in 2023, there were strong performances by brands of non alcoholic spirits while new options entered the local market aside from Dead Man’s Fingers and Captain Morgan.
In terms of outlook for spirits in the UK, it is relevant to analyse the on-trade channel. In general, local consumers are reducing their frequency of visits to these establishments for a variety of reasons.
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Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
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