A weakened Norwegian krone, inflation and interest rates are expected to continue to exert strong downward pressure on household budgets and purchasing power in 2024. According to trade interviews, the demand for economy spirits in the on-trade channel is predicted to see a large decrease.
The shift to non/low alcohol drinks reflects a growing preference for products with lower ABV and less sugar content amid strong health and wellness awareness. The trend is also a reflection of climate change.
Aquavit registered stronger volume growth in January-February 2024, compared to the corresponding period in 2023, according to Vinmonopolet. Aquavit has become a more regularly consumed product, instead of simply a seasonal product associated with Christmas.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
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