Recent years have seen many producers that have historically been focused on women’s outerwear expand into other apparel and footwear categories. This trend should gain momentum over the forecast period, as with trading conditions across the market set to remain difficult due to Argentina’s ongoing economic problems, more players are likely to pursue diversification strategies in an effort to broaden their consumer base, increase brand awareness and boost revenues.
The penetration of international brands in womenswear is unlikely to improve significantly over the forecast period. With purchasing power among consumers expected to be further weakened by chronically high inflation, the fact that foreign brands are typically more expensive than domestic competitors will remain a major barrier to demand.
With interest in the concept of circular fashion on the rise, more Argentinians are now choosing to repair or upcycle older garments and regularly buying second-hand apparel. Especially visible among female consumers, such behaviour is primarily driven by concerns about environmental sustainability.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See All of Our DefinitionsThis report originates from Passport, our Womenswear research and analysis database.
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