Record temperatures around the globe are transforming the way in which consumers dress, and such consequences can already be seen and felt across the industry. Collections are being delivered earlier than usual to keep up with seasonal needs.
The search for more eco-friendly fashion is set to continue strongly in womenswear in the forecast period, as German consumers continue prioritising sustainability in their lifestyles. Although the cost-of-living crisis has been putting some spending on fashion on the back-burner, the aspiration for a fashion style that does not hurt the planet remains a goal for consumers of womenswear.
While Germany has had a somewhat slow learning curve in terms of adapting to digitalisation, further moves into the digital world will be a reality. Adapting to newer technologies, including artificial intelligence, virtual reality, and mobile platforms, will be a clear advantage to consumers, as their lives can be simplified through these tools.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See All of Our DefinitionsThis report originates from Passport, our Womenswear research and analysis database.
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