Retail volume sales of womenswear is not expected to see a return to pre-pandemic levels in the short- to medium-term and will remain below 2019 levels throughout the forecast period. In the short term, inflation rates and lack of spending confidence will encourage cautious spending.
The healthy living trend is gathering pace in Portugal, and the proportion of women engaging in sports is set to rise. This trend is further encouraged by low-cost gyms such as Fitness UP that have expanded rapidly across the country, attracting more price-sensitive consumers in a difficult economic period.
Having benefited from cheaper prices during inflation in 2022 and 2023, private label players are likely to lose ground at the end of the forecast period. As the economic situation improves, consumers will opt for more expensive products, perceived to be more fashionable while lasting longer.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See All of Our DefinitionsThis report originates from Passport, our Womenswear research and analysis database.
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