Since inflation and interest rates have cooled over 2023 and 2024, and consumer prices are stabilising, the consumer outlook is gradually improving, reflecting a positive trend for womenswear. Nevertheless, looking ahead, the US economy faces significant short- to medium-term risks stemming from both domestic and global factors.
Sales of womenswear in the US via retail e-commerce experienced rapid growth during the pandemic, driven by retailers and brands enhancing their online capabilities to transition consumers from offline to online shopping. Now, the focus has shifted towards improving online services to retain customers.
Sustainability gained significant traction in womenswear in the US in recent years. However, rising inflation and economic uncertainties over the past two to three years have led to a temporary decline in interest in sustainable attributes amongst female consumers.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See All of Our DefinitionsThis report originates from Passport, our Womenswear research and analysis database.
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