Major fashion conglomerates are expected to further introduce/promote imported brands, because new brands can attract Generation Z consumers who constantly seek novel and unique experiences. They need to secure sufficient shelf space in department stores, which is one of the key channels for apparel sales, including womenswear.
Leading hypermarket operators have experienced impressive sales growth for their private label lines of womenswear towards the end of the period, as continual high inflation places pressure on consumers’ disposable incomes and encourage them to choose more economical options. Previously, private label womenswear by hypermarkets, such as TE by Lotte Mart, Daiz by E-Mart, and F2F by Homeplus, struggled despite consumers’ positive awareness of the products’ quality, because mass apparel was dominated by leading fast fashion brands such as Zara.
An increasing number of international brands are expected to terminate distribution outsourcing contracts with their long-standing local partners and switch to direct distribution to capitalise on their established market presence. For instance, PVH Corp will commence full direct distribution of Calvin Klein, starting from the brand’s 2024 Fall/Winter (FW) season.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Womenswear industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See All of Our DefinitionsThis report originates from Passport, our Womenswear research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!