Post-pandemic, there has been a decisive shift away from e-commerce towards brick and mortar retailing since many local consumers, particularly women, in Greece still prefer to browse and try on garments and shoes before buying in-store. Although e-commerce penetration is set to remain higher than pre-pandemic levels over the forecast period, the rate of growth will decline.
Subcategories such as jeans, shorts, and leggings are set to see growth over the forecast period, benefiting from fashion trends favouring casualwear. Denim will remain popular, not only in jeans but also in jackets and coats, skirts and dresses.
Given that Greek women are less brand-conscious than men, the popularity of economy brands and affordable womenswear is set to rise in the short term. Although inflationary pressures are expected to ease over the forecast period, disposable incomes will remain constrained, and this will benefit fast fashion brands and encourage discounting activity.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See All of Our DefinitionsThis report originates from Passport, our Womenswear research and analysis database.
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