Ongoing high inflation and a challenging economic context will lead recovery for deodorants to remain slow across the forecast period. With consumers set to remain highly price-sensitive, cheaper alternatives are expected to gain ground among all categories.
Competing in the landscape is extremely challenging for small and medium-sized players, as producing or importing deodorants via third party companies leads to high costs and low sales. As such, it is hard for these players to compete with leading companies.
The future of Procter & Gamble in Argentina, which offers brands including Gillette, Old Spice, and Secret within the deodorants segment, remains uncertain across the early forecast period. In 2023, the company sold its home care business, including brands and factories, to the national company Dreamco.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Deodorants industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!