Most of the big deodorants manufacturers are now using clean labels to attract new consumers, as the awareness of using clean labels has increased, especially in classes A and B, in Egypt. Brands such as Fa Deodorant Spray for Women have started to mark their packaging with claims such as using a vegan formula that is respectful of the environment and the skin, and 0% aluminium salts and alcohol, as well as offering new fresh scents.
The deodorants category is expected to witness growth during the forecast period, though it will be constrained by the bad economic situation, the continuous increase in prices and the expected further devaluation of the Egyptian pound. Deodorants are widely seen as essential products, especially in the context of a growing focus on hygiene and personal grooming.
Unilever Mashreq SAE led the deodorants category in Egypt at the end of the review period, with many famous brands such as Rexona, Dove and Axe available in all trade channels. Rexona roll-on is the best seller in the Egyptian market, especially in the 50ml pack size, due to its affordability.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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