A return to overall retail volume growth is projected from 2024-2025, although increases are set to be slight-moderate through the forecast period. Retail volume growth is expected to be mainly driven by the steady rise on the total population.
In beauty and personal care in general, many of the major players have made the strategic decision to invest mainly in the categories where they occupy a top three position. The global powerhouse Unilever is a strong leader in deodorants.
There has been a strong increase in the number of deodorant creams in the Netherlands. However, the number of products for such a relatively minor category is likely to hit a ceiling in the forecast period.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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