Deodorants are poised for stable growth in both volume and value sales, driven by sustained price increases. Producers are projected to concentrate efforts on deodorant sprays, favoured for their frequent purchase frequency.
The efficacy of deodorants will remain paramount in consumer decision-making, with demand for sustainable products and natural ingredients gradually increasing in Serbia. Despite this trend, the majority of local consumers are anticipated to prioritise effectiveness over eco-friendly credentials.
Competition predicated on price is expected to persist in 2024 and beyond, spurred by the presence of parallel imports that offer significantly lower prices. Leading players will continue to engage in frequent price discounts to safeguard their market share amidst heightened competition.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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