At the end of the review period, individuals were being overwhelmed by the increases in the cost of living due to high rates of inflation, which placed increasing pressure on consumers and led to heightened budget consciousness. In this environment and with increasing temperatures due to climate change, consumers are trading down in essential product areas in order to make their money go further.
As deodorants is considered to be one of the most important personal care products, with no significant substitution, there are opportunities to boost the category’s performance through the development of longer-lasting effects. It may also be possible to expand usage, as Axe did for the men’s segment.
Sales of green deodorants are expected to grow in the forecast period, as consumers’ rising interest in clean beauty resonates within younger generations and parents looking for a more natural approach for their growing children. The forecast period is likely to see the expansion of small brands through e-commerce and social media, such as Aruna and Tosca & Ruda.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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