Positive growth is expected in the deodorants category throughout the forecast period. Modern lifestyles, characterised by busy schedules, active routines and fitness-conscious attitudes, will contribute to the rising demand for deodorants.
Deodorant roll-ons is expected to record the fastest value growth over the forecast period due to several key factors. Firstly, consumer preferences are shifting towards roll-ons as they offer efficient and targeted application, ensuring a more controlled and lasting fragrance.
Dermocosmetics brands are expected to see growth over the forecast period. Consumers are not just seeking to eliminate the smell of sweat but are also looking for solutions to address the underlying issue.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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