In a cross-category trend, sales over the forecast period will continue to be influenced by the uncertain economic landscape. This means consumers will continue to seek value within their purchases, such as seen with the trading down trends, the rise of private label, and the strategy to purchase large formats of products which can be used by all family members.
While demand is consistent for deodorants, there are low levels of innovation within the category. The aforementioned Nuud brand was deemed to be a more innovative option, however, this heralded negative publicity about harmful effects.
Health and wellness trends which support active lifestyles will help to support ongoing sales in deodorants. Indeed, the era of the pandemic heralded a strong interest in healthy lifestyles, with many consumers inspired to take up new exercise activities and eat more healthily.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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