Deodorants is expected to maintain solid but slowing current value growth in Japan over the course of the forecast period. One positive factor is expected to be the continued recovery from the pandemic.
Amidst the competition across categories and industries, products that focus on the prevention of sweat and odour rather than just providing fragrance will contribute to maintaining growth for deodorants. So far, this function is relatively unique to deodorants.
Bath or shower time is when odours are eliminated – not only malodours from the body, but also from the scalp. Launching product extensions in bath and shower or hair care could help expand brand recognition in deodorants.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Deodorants industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!