There is a positive outlook for dog food during the forecast period. The most dynamic category is expected to be dog treats and mixers, but both dry and wet dog food are also expected to see steady growth in volume terms.
With inflation expected to fall in the coming years, wet dog food purchases are expected to pick up over the forecast period. Wet dog food is the category that lends itself best to premium recipes and as incomes increase and consumer confidence returns dog owners will likely be more willing to indulge their pets.
Over the forecast period, the easing of inflationary pressures is expected to favour the purchase and consumption of premium dog food. Dog owners in Italy are increasingly keen to provide their pet with high-quality dog food and as the economy recovers they should be in a better financial position to do so.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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