The growing emphasis on natural health and grain-free formulations in dog food is poised to have significant implications for the industry. As dog owners increasingly prioritise their pets' wellbeing and search for products perceived as healthier and more beneficial, there is likely to be a corresponding surge in demand for natural and grain-free options.
Mid-priced dog food is set to remain the dominant force behind dog food demand in Thailand over the forecast period, despite premium products driving value growth. Players have gained an insight into the preferences of mass consumers, recognising the demand for high-quality products at affordable prices.
While major players such as Perfect Companion Co Ltd and Mars Thailand Inc are likely to retain their leadership and strength in dog food over the forecast period, smaller players under “others” are gaining share, driven by local brands which are leading the way in terms of innovation and introducing new products. For instance, Best Buddy has launched a human-grade dog food in the form of easily digestible sprinkles, featuring "Pumpkin Pie", highlighting pumpkin as a superfood for dogs rich in vitamins A, C, and E, which the brand claims support immune function and vision, while providing high fibre content to strengthen the digestive system.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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