Dog food is expected to see slow and stable retail volume growth rates and solid current value growth rates in Portugal in the forecast period, with increases across all categories. With only between half and two thirds of total consumption by dogs being prepared food, there is plenty of room to increase sales even though the increase in the dog population is expected to be relatively minor.
The use of recycled and recyclable packaging is a reality in dog food. The production certification of companies is a guarantee of quality and good practice, and the practice of regenerative policies is also fundamental for both retailers and consumers, who are increasingly paying attention to and demanding these measures from manufacturers.
For some manufacturers, such as Maxi Pet, wet dog food is an opportunity for business development. Both wet and dry dog food should be part of a regular and balanced diet; however, there is much higher demand for dry dog food.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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