Dog food will continue to see a positive trajectory over the forecast period, supported by baseline demand and the growing awareness of pet care and nutrition in Vietnam. Within this we expect to see a range of new developments and product launches, for example in dog treats and mixers (from manufacturers of dry dog food, in many cases), alongside more brands in wet dog food, and products which are designed for specific dietary needs or ages.
We expect an ongoing focus on younger generations of pet owners over the forecast period, as this is the consumer segment which is most inclined towards pet humanisation and investing more time and money into the care and wellbeing of their pets. Players will focus their efforts on the appropriate channels to reach this consumer audience, such as promotions through online channels and special offers via e-commerce platforms.
Dry dog food will maintain stability over the forecast period, benefitting from its more widespread availability, notably so in terms of products and brands available, alongside its cheaper prices compared to wet food. In general, dry food constitutes the majority of dogs’ diets, with wet food given more as an occasional treat or supplement.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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