Dog food in the US is set to see slow retail volume growth and slightly higher current value growth throughout the forecast period. Rather than a trend, premiumisation is now the baseline for pet care, paving way for sub-trends in consumption and ownership.
Growth in new pets is expected to continue to slow as consumers remain uncertain about the economy and daily routines. As such, ageing pet nutrition will take centre stage.
The forecast period will present manufacturers with the challenge of balancing a scientific with a personable approach to branding. Considering the growing distrust of science as told by large corporations, many brands will respond to branding challenges via dieting claims.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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