Over the forecast period, dog food in New Zealand is expected to see weak overall growth in volume terms. Due to urbanisation and economic uncertainty, many local consumers are choosing cats or other small pets over dogs, while smaller dog breeds are becoming more popular as these animals require less space, dampening demand.
The premiumisation and health trends will continue to dominate the New Zealand dog food arena as industry players strive to compete and innovate. With pet owners gaining more knowledge from social media and other sources, they are increasingly aware of their pets’ nutritional needs, driving demand for healthier and uniquely tailored nutrition products.
Unlike premium dog food, economy dog food is unlikely to see volume growth over the forecast period. When faced with budgetary constraints, local consumers will be willing to cut back on dog treats and other pet products to focus on essential items like dry dog food or trade up to higher-value options.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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