Dog food is expected to continue to perform slowly over the forecast period. This results from several reasons, including the ongoing economic conditions and the declining disposable incomes.
Dry dog food will outperform wet dog as wet food share will continue to be eroded by the increasing popularity of dry dog food - viewed as a more convenient and economical alternative. At the end of the review period, several imported brands from Turkey, such as Avenal, Divinus, and Reflex, entered the landscape.
As inflation hits its highest level in decades, and as consumer demand for dog food is shrinking, manufacturers are unlikely to apply price increases. Instead, they will reduce their margins by keeping prices as low as possible, with sporadic price discounts and offers to boost volume sales.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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